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Trends

What's trending right now, and what can you expect next season? We translate the latest menswear trends and developments in our collections into wearable looks.

On this page, you'll find articles about today's trends, along with practical tips on how to incorporate them into your wardrobe without losing sight of your own style.

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Everything about denim

Everything about denim

Denim is another name for jeans fabric: a twill weave. It’s an exceptionally strong, diagonal-woven cotton fabric made from fully matured cotton fibres, woven with indigo dye and white weft yarns.

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23 Stories in trends

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How do you wear an overshirt for men?

StylingTips & TricksTrends

How do you wear an overshirt for men?

Nothing is as deceptively tricky as autumn sunshine. You set off for a great walk, but before youre properly on your way, the wind is cutting past your ears....

The 5 biggest men's autumn and winter trends for 2024/2025

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The 5 biggest men's autumn and winter trends for 2024/2025

We’re leaving an unpredictable summer behind and turning our attention to the winter ahead. What can we expect in men’s fashion for the coming seasons? The Autumn/Winter palette is pleasantly soft, without leaning into powder tones....

The turtleneck: what's the story?

The turtleneck: what's the story?

Over the past few years, the turtleneck has become an increasingly familiar sight on the streets. In men’s fashion, it’s an essential winter trend. But what exactly is a turtleneck? When can you really call it a turtleneck? And how do you style one?...

The flat cap is making a strong comeback on the streets. It’s not just a cap—it’s a piece that can instantly turn any outfit into something special....

LifestyleCareTrends

4 questions about capsule wardrobes answered

Do you ever lose track of things in your wardrobe? Do you sometimes have to dig around to find that one T-shirt or shirt ? Then it might be a good idea to streamline your wardrobe. A trend gaining more and more traction is the capsule wardrobe....

Neon colours for men

Neon colours for men

Neon colours in men’s fashion are a summer trend you simply can’t ignore this year. Don’t be surprised if you see your neighbour out and about in glowing shorts or a brightly coloured polo—this summer, it’s all allowed....

Bow ties are cool

Bow ties are cool

Bow ties are cool, said Matt Smith, actor from Dr Who. And that gave bow tie sales in England a serious boost. Thanks to the Dr Who series and the rise of the modern dandy, the bow tie is fully back again....

The biggest men's spring and summer trends

StylingTips & TricksTrends

The biggest men's spring and summer trends

Spending summer by the sea, on the beach, or simply in your own backyard? Wherever you’re headed, your summer outfit should match your style and personality....

Why every wardrobe needs a knitted polo shirt

Why every wardrobe needs a knitted polo shirt

A knitted polo shirt combines the polished look of a shirt with the ease of a T-Shirt and the luxurious feel of premium knitwear. It’s no surprise, then, that this piece has become an essential part of many men’s wardrobes....

4 stylish essentials for spring

StylingTips & TricksTrends

4 stylish essentials for spring

The heavy winter coat can go back in the wardrobe, but spring remains a transitional season that can be unpredictable. That calls for a wardrobe that’s versatile, comfortable and, above all, effortless....

Why are more and more men choosing compact cotton?

Why are more and more men choosing compact cotton?

We can’t imagine a wardrobe without cotton. At the same time, we all know the feeling: a brand-new T-shirt or shirt that starts to lose its shape or pill after just a few washes. Luckily, there’s a solution: Compact Cotton....

Why cotton slub is a summer essential

Why cotton slub is a summer essential

Cotton remains one of the most popular materials for clothing. It’s breathable, durable én easy to care for. But within cotton garments, there’s a surprising amount of variety....

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What is the festival chic dress code?

What is the festival chic dress code?

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